I was born and raised in a small suburb of Boston, where my appreciation of "Community" was formed. Since moving to Sedona in April of 2021, I've met three other Massachusetts transplants who have been Sedona residents for years... one of whom grew up less than five miles from me, and who knows my family!
I earned a BA (Political Science) from Boston College, and an MBA (Business Strategy) from Grenoble Ecole de Management (France).
I've had a 20-year career in a variety of Sales and Marketing roles for small businesses, Silicon Valley start-ups and Fortune 500 companies, giving me an understanding of, and experience with, identifying and managing competing interests, to reach outcomes that are agreeable to all "interested parties."
I enjoy travelling with my wife of 16 years, Diana, and spending time with our family and friends.
For years, The Sedona Chamber of Commerce and Tourism Bureau has done such a good job of marketing Sedona as a Destination City, that the Community of Sedona is being crushed under the weight of over 3.5 million tourists every year. As a result, the environment that attracts these tourists is being destroyed by over-use (and some-times abuse) by some of their predecessors' disrespectful behavior. Traffic has become a ubiquitous problem for everyone, and housing costs have become unaffordable for many long-time residents, including those who local business owners rely on to keep their businesses open.
All of the issues threatening Sedona as a Community - traffic, increasing housing costs and the destruction of the Sedona-Area environment - stem from ONE ROOT CAUSE: Poorly Managed Tourism Demand.
That's why taking steps to manage Sedona's Tourism-related Economy in a more sustainable way will be my FIRST objective - including demand-shifting during peak seasons, controlling the growth of Short-Term-Rental properties (e.g.: "airbnb" and "vrbo") and reducing Trail-Head Access and ATV rentals to sustainable levels, that are more easily absorbed by a Community that GROWS because of it, rather than one that is DESTROYED by it.
Yes, "sustainability" is the operative word... but "sustainability for SEDONA" is the operative goal.
Without the ability to influence the many contributing factors that have driven the increase in Tourism in Sedona,
we won't be able to solve for the issues that are negatively impacting the Community of Sedona the most:
Traffic Congestion / Air & Noise Pollution; and
Increasing Residential Housing Costs.
Reaching-out to the National Forest Service, Yavapai County officials, and State and Federal Legislators, to plead help in returning control over the contributing factors that are absolutely critical to the survival of Sedona as a "Community" is a MUST, and I will be engaging them regularly, in an effort to return that control TO THE COMMUNITY of Sedona.
I know the value of being connected as a Community. That's why I'm running for this position.
Help me to help you. Please vote for me in the August 2nd Primary.
The primary election is August 2nd, and until then, I'll be working to make sure Voters know where I stand on the issues.
I want to not just win, but to win, decisively! ...and by such a margin that a clear message is sent: "In Sedona, SEDONA RESIDENTS come FIRST."
Reach out to me if you want to discuss any issues that impact Sedona residents, local employees or local business owners.
...and REGISTER TO VOTE (by July 5th) in the August 2nd Primary!